About Us

Our Mission

Founded in 2025, our mission is to streamline every step of the labour dispute process by harnessing the expertise of Brown and Beatty and the power of AI.

Our Team

Adam Beatty

Co-Founder & Head of Legal

Adam has been the writer and Editor in Chief of Canadian Labour Arbitration (Brown and Beatty) since 2015. With extensive experience in labour law and dispute resolution, Adam brings unparalleled expertise to B&B AI's mission of transforming the arbitration landscape.

Levi Cooperman

Co-Founder & CEO

Levi, co-founder of FreshBooks, brings his extensive experience in building innovative software solutions to B&B AI. At FreshBooks, he helped transform the accounting software industry by creating intuitive, user-friendly solutions for small businesses.

Jeff Lindquist

Co-Founder & Head of Product & Engineering

Jeff leads product strategy and engineering development for B&B AI, bringing extensive experience in AI-powered enterprise platforms. Previously in product leadership at Paytm, EY, Assurance IQ, and Telus Health, where he led product development across multiple industries and enterprise clients.

Joe Sawada

Co-Founder & President

Joe is a co-founder of FreshBooks and Professor of Computer Science at University of Guelph. His proven track record in scaling technology companies helps drive B&B AI's strategic vision.

John Hassell

Co-Founder & Head of Marketing

John is editor at Ontario Nature and serves as Head of Marketing for B&B AI, bringing expertise in communications and content strategy to help expand the platform's reach in the labour relations community.